Privacy policy

Last updated 13/11/2025.

Quick Summary

What we collect

  • Information you give us (name, contact details, payment info)

  • Information about how you use our website and studios

  • Cookies and technical data when you visit our website

Why We Need It

  • To provide our studio and membership services

  • To process your bookings and payments

  • To keep you updated about important changes to your application

  • To make our services better

  • To send you information about events (with your permission)

Your Rights

  • See what information we have about you

  • Ask us to correct or delete your information

  • Change your marketing preferences

  • Contact us with questions about your data

Detailed Policy

1. Who We Are

We are ABS Media Limited, operating as Qube.
You can contact us at:

Email: hello@theqube.com
Address: 168 Dukes Road, London, United Kingdom, W3 0SL
Website: www.theqube.com

2. Information We Collect

Information you give us:

  • Name and contact details

  • Payment information

  • Application information when you apply

  • Communications with us

  • Booking and usage information

Information we collect automatically:

  • Device information (IP address, browser type)

  • Usage data (how you use our website and services)

  • Booking patterns and preferences

  • Cookie data (see Cookie Information below)

Information from third parties:

  • Social media platforms when you connect with us

  • Payment providers

  • Public sources like Companies House

3. How We Use Your Information

We use your information to:

  • Provide our studio and membership services

  • Process payments and bookings

  • Send important updates about your membership

  • Improve our services

  • Communicate about events and opportunities

  • Ensure platform security

  • Comply with legal obligations

4. Legal Basis

We process your data based on:

  • Contract: When necessary to provide our services

  • Legitimate interests: To improve our services and maintain security

  • Legal obligation: To comply with laws

  • Consent: For marketing communications

5. Cookie Information

Cookies are small text files placed on your device when you visit our website. They help our site work better and provide us with information about how you use it.

Types of cookies we use:

Essential Cookies

  • Keep you signed in

  • Remember your preferences

  • Operate our booking system

  • Maintain security

Performance & Analytics Cookies

  • Count visitors

  • Understand how people use our site

  • Measure website performance

  • Track popular features

Marketing Cookies

  • Show relevant advertisements

  • Measure marketing effectiveness

  • Remember your preferences

Cookie Controls

  • When you first visit, you can choose which cookies to accept

  • Change preferences anytime via "Cookie Settings" in the footer

  • Control cookies through your browser settings

Note: Blocking all cookies may limit site functionality.

6. Sharing Your Information

We share your data with:

  • Service providers (booking systems, payment processors)

  • IT and system administrators

  • Professional advisers when necessary

  • Regulators and authorities when required by law

All third parties must handle your data according to law.

7. Data Security

We protect your information through:

  • Data encryption

  • Access controls

  • Regular security assessments

  • Staff training

  • Breach detection and response procedures

8. CCTV Monitoring 

We operate CCTV across our premises for the purposes of ensuring the security and safety of our members, guests, employees, and property. The legal basis for this processing is our legitimate interest in maintaining a safe and secure environment.

What We Collect

CCTV cameras capture video images in communal areas of our sites, such as:

  • Entrances and exits

  • Hallways and corridors

  • Reception areas

  • Bar and communal lounge areas

  • External perimeter of the building

  • Studios (specific rooms only; not in bathrooms, changing areas, or private areas)

How Long We Keep Footage

CCTV footage is stored securely and retained for up to 30 days, unless required for an investigation or legal proceedings, in which case it may be retained for longer.

Who Has Access

Access to CCTV footage is strictly limited to authorised personnel, including designated members of our Operations and Management teams.
Footage may be shared with law enforcement authorities where legally required or permitted.

Security Measures

We protect CCTV footage through:

  • Access controls and password-protected systems

  • Secure encrypted storage

  • Internal access logging

  • Ensuring staff with CCTV access understand their data protection responsibilities

Your Rights

If you appear in CCTV footage, you can request access to footage that identifies you, subject to legal exemptions. We may need to redact or blur other individuals before releasing footage.

To make such a request, email: hello@theqube.com

9. Your Rights

You can:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Object to processing

  • Request data portability

  • Withdraw marketing consent

To exercise these rights, email membership@theqube.com

10. Data Retention

We keep your data for as long as needed to:

  • Provide our services

  • Meet legal requirements

  • Resolve disputes

  • Enforce agreements

11. International Transfers

When we transfer data outside the UK/EEA, we ensure protection through:

  • Standard contractual clauses

  • Adequacy decisions

  • Privacy Shield (for US transfers that apply)

12. Marketing

We only send marketing communications if:

  • You’ve agreed to receive them, or

  • We have a legitimate business reason

You can opt out anytime.

13. Updates to This Policy

We may update this policy occasionally. We’ll notify you of significant changes and seek consent where required.

14. Making a Complaint

Contact us first: hello@theqube.com
You can also complain to the ICO: www.ico.org.uk

15. Questions?

For any questions about this policy or your data, email: hello@theqube.com
We’ll respond within 48 hours.